S3010A Radial Insertion Machine — 12,000 CPH on tape-packed radials, without an OEM badge. The S3010A is a servo-driven radial component auto insertion machine built in Shenzhen for EMS and THT assembly lines. It sequences and inserts tape-packed radial leads - capacitors, transistors, LEDs, key switches, resistors, connectors and fuse blocks - at a rated 12,000 CPH (10,000 CPH actual speed) with 1000 ppm reliability, on boards from 50 x 50 mm up to 400 x 400 mm, with lead spans from 2.5 mm to 10.0 mm including 3.5 mm.
At a glance
| Rated throughput | 12,000 CPH (S3010A datasheet, p.1) | Actual speed | 10,000 CPH (S3010A datasheet, p.3 spec table) |
|---|---|---|---|
| Reliability | 1000 ppm (S3010A datasheet, p.1) | Lead spans | 2.5 - 10.0 mm (S3010A datasheet, p.1) |
| Max PCB | 400 x 400 mm (S3010A datasheet, p.3 spec table) | Feeder inputs | 10 base, 10-100 scalable (S3010A datasheet, p.1) |
| New PCB program | within 5 minutes (S3010A datasheet, p.2) | Built in | Shenzhen, China (Automation solution doc) |
What the line is paying for today, and what changes on the S3010A
| Where the line loses money | What the machine does instead | Source |
|---|---|---|
| Operators hand-insert tape-packed radials one at a time, and the pace is whoever is fastest that shift. | 12,000 CPH rated / 10,000 CPH actual, steady regardless of component type. | S3010A datasheet, p.1 |
| Mixed lead spans force you to run several machines, or to re-tool between jobs. | Single, dual, triple and quad-span tooling covers 2.5 / 5.0 / 7.5 / 10.0 mm in the same program; 3.5 mm is supported. | S3010A datasheet, p.2 |
| Wrong part and reversed polarity are found at test, after wave soldering. | Component value and polarity verification prior to insertion, plus machine vision coordinate correction. | S3010A datasheet, p.1 |
| Pushing hard on tall parts cracks nearby SMC components and boards. | Multiple clinch options with programmable height; servo-driven 13.0 mm head, clinch length 1.5-2.2 mm and angle 10-35 degrees adjustable. | S3010A datasheet, p.3 spec table |
| Programming a new board takes an engineer half a day. | Camera visual operating system - a new PCB insertion program within 5 minutes. | S3010A datasheet, p.2 |
| Manual load and unload stall the machine between boards. | Manual or automatic PCB load/unload; in-line loader/unloader with a 50-board magazine rack and automatic empty-rack exchange. | Automation solution doc |
| Buying an OEM radial inserter to cover 10 feeders locks up capital you cannot redeploy. | Scalable production - 10 to 100 inputs, In-Line or Straight-Back, on one machine base. | S3010A datasheet, p.1 |
How the S3010A runs a board
- Rack in — A magazine rack holding up to 50 boards is placed on the loader; boards are then transported to the S3010A automatically.
- Program — Coordinates are imported from Gerber/Excel or taught visually; the operator picks component, pitch, direction and clinch per point.
- Verify — Before the head descends, the vision system checks component value and polarity and corrects coordinates against the machine vision system.
- Insert and clinch — The servo-driven 13.0 mm head places the part, the cutter trims the lead, and the N-type clinch base bends it at the programmed height and angle.
- Rack out — Each completed board moves to the unloader; when 50 boards have accumulated the full rack ejects automatically and the empty rack is exchanged by the operator.
S3010A radial insertion machine, production unit photograph. Source: S3010A Radial Inserter datasheet, page 1.
The machine, photographed
Machine, front three-quarter — Industrial-control computer, LCD monitor and English or Chinese interface. Datasheet p.1. |
 Servo insertion head and cutter — Servo motor driven 13.0 mm head with N-type clinch base; 1.5 kW head-driven motor. Datasheet p.1-2. |
 Feeder bay, side view — 10 feeders on the machine base, scalable from 10 to 100 inputs. Datasheet p.1. |
 Tape feeder bank detail — Tape-packed radial feeders, UIC-compatible. Datasheet p.1. |
All four images are production-unit photographs taken from the official S3010A datasheet. No rendered or generated imagery is used on this page.
Technical specification
Every figure below is transcribed from a named Southern Machinery document; the third column tells you which one. Where two of our own documents disagree, both values are shown rather than merged.
| Item | Value | Source |
|---|---|---|
| Machine type | Radial component auto insertion machine, servo motor driven insertion head | S3010A datasheet, p.3 spec table |
| Rated throughput | 12,000 CPH | S3010A datasheet, p.1 |
| Actual speed | 10,000 CPH (published alongside the 12,000 CPH rating in the specification table) | S3010A datasheet, p.3 spec table |
| Reliability | 1000 ppm, world-class reliability | S3010A datasheet, p.1 |
| Insertion span | Full range 2.5 mm to 10.0 mm, including 3.5 mm; single, dual, triple and quad-span tooling (quad-span optional) | S3010A datasheet, p.1 |
| Span combination | Triple span 2.5 / 5.0 mm as specified in the machine specification table; 2.5 / 5.0 / 7.5 / 10.0 mm inserted at the same time with quad-span tooling | S3010A datasheet, p.3 spec table |
| Insert direction | 0 degrees to 360 degrees, 1 degree increment | S3010A datasheet, p.3 spec table |
| Insertion head | Servo motor driven, 13.0 mm head, 22 mm tall components; clinch base "N" type | S3010A datasheet, p.3 spec table |
| Component types | Capacitor, transistor, LED lights, key switch, resistor, adjustable resistor, varistor/MOV, connector, tab/clip, fuse block - standard tape-packed radial leads | S3010A datasheet, p.3 spec table |
| Component height | Up to 22 mm tall with no derate | S3010A datasheet, p.1 |
| Carrier tape pitch | 12.7 mm (0.500 in) single pitch, 25.4 mm (1.000 in) double pitch, 15.0 mm (0.590 in) single pitch, 30.0 mm (1.181 in) double pitch | S3010A datasheet, p.3 spec table |
| PCB size | Min 50 x 50 mm, max 400 x 400 mm | S3010A datasheet, p.3 spec table |
| PCB thickness | 0.79 - 2.36 mm | S3010A datasheet, p.3 spec table |
| Cut / clinch | Clinch length 1.5 - 2.2 mm adjustable; clinch angle 10 - 35 degrees adjustable; programmable clinch height | S3010A datasheet, p.3 spec table |
| Board transfer | Manual load or automatic in-line PCB load / unload | S3010A datasheet, p.1 |
| Magazine rack | Loader rack holds up to 50 boards; full rack ejects automatically when empty | Automation solution doc |
| Feeder capacity | 10 feeders as the machine base; scalable production from 10 to 100 inputs, In-Line or Straight-Back | S3010A datasheet, p.3 spec table |
| Drive system | Full Fuji servo drive system; 1.5 kW head-driven motor, 400 W X-Y table motor | S3010A datasheet, p.1 |
| Verification | Component value and polarity verification prior to insertion; machine vision coordinate correction and calibration system | S3010A datasheet, p.3 spec table |
| Table | Non-rotary table | S3010A datasheet, p.3 spec table |
| Programming | USB Gerber (Excel) import and vision teaching; camera visual operating system - a new PCB insertion program within 5 minutes | S3010A datasheet, p.2 |
| Control system | Industrial-control computer, LCD monitor, English or Chinese interface, Southern Machinery platform software | S3010A datasheet, p.3 spec table |
| Power supply | AC 220 V single phase, 50 / 60 Hz | S3010A datasheet, p.3 spec table |
| Compressed air | 0.6 MPa, 0.3 m3/min | S3010A datasheet, p.3 spec table |
| Ambient temperature | 10 degrees C to 35 degrees C per the datasheet; the 2022 operation manual gives 5 - 25 degrees C for the equipment operating environment. Confirm the site figure with us before installation. | S3010A datasheet, p.3 spec table |
| Core machine size (L x W x H) | 1800 x 1600 x 1800 mm | S3010A datasheet, p.3 spec table |
| Core machine weight | 1000 kg | S3010A datasheet, p.3 spec table |
| Spare-parts compatibility | UIC insertion head, cut / clinch base, CTA, carrier clips and feeders | S3010A datasheet, p.2 |
| Service terms | Worldwide support, free installation and training, 1 day spare-parts lead time, 1 month customised solution | Automation solution doc |
S3010A against the S-3010B: where the two actually differ
These two machines get confused constantly - our own website had it wrong until 2026-09-29, when the S-3010B page was corrected against its own specification sheet. The difference is not speed alone; it is the working envelope, the feeder count and how the board is handled. S3010A column from the S3010A datasheet page 3; S-3010B column from the S-3010B specification sheet.
| Deciding factor | S3010A (this machine) | S-3010B | Source |
|---|---|---|---|
| Working envelope | 400 x 400 mm | 300 x 500 mm (large worktable) | S3010A datasheet p.3 / S-3010B spec |
| Feeder quantity | 10 standard, scalable 10-100 inputs | 14 | S3010A datasheet p.3 / S-3010B spec |
| Throughput | 12,000 CPH rated, 10,000 CPH actual | 15,000 points/hour, published as the actual speed | S3010A datasheet p.3 / S-3010B spec |
| Lead spans | 2.5 - 10.0 mm including 3.5 mm; single to quad-span tooling | 2.5 / 5.0 mm; 7.5 / 10.0 mm optional | S3010A datasheet p.3 / S-3010B spec |
| Insertion angle | 0-360 degrees, 1 degree increment | Any angle | S3010A datasheet p.3 / S-3010B spec |
| Component envelope | Up to 22 mm tall with no derate | Up to 20 mm tall, 13 mm diameter | S3010A datasheet p.3 / S-3010B spec |
| Clinch | 1.5 - 2.2 mm length, 10 - 35 degrees, programmable height | 1.2 / 1.5 / 1.8 mm, 10-35 degrees, outward | S3010A datasheet p.3 / S-3010B spec |
| Board handling | Manual load or automatic in-line load/unload | In-line; feed direction L-R or R-L; full-auto / semi / manual | S3010A datasheet p.3 / S-3010B spec |
| Operating interface | English or Chinese interface | Chinese interface on a Windows 7 control platform | S3010A datasheet p.3 / S-3010B spec |
| Machine footprint | L1800 x W1600 x H1800 mm, 1000 kg | L2080 x D1900 x H1700 mm, approx. 950 kg | S3010A datasheet p.3 / S-3010B spec |
| Utilities | 1.5 kW, 0.6 MPa at 0.3 m3/min, 10-35 degrees C | 2.0 kW, 0.6 MPa at 0.38 m3/min, 5-30 degrees C, 75 dB | S3010A datasheet p.3 / S-3010B spec |
Pick the S3010A when boards stay at or under 400 x 400 mm and you want the wider published span range, the value-and-polarity check and an English interface. Pick the S-3010B when a panel is longer than the S3010A table, or when 14 feeders removes a second station.
Which configuration you need
Span mix decides the tooling
Count the distinct lead spans on your boards. If everything is 2.5 / 5.0 mm, triple-span tooling is enough. If a board carries 2.5 / 5.0 / 7.5 / 10.0 mm together, specify quad-span tooling so all four insert in one program; 3.5 mm is inside the standard range.
Source: S3010A datasheet, p.2
Feeder count decides the sequencer layout
The machine base carries 10 feeders and scales from 10 to 100 inputs. Choose In-Line when the inserter sits in a conveyor line, Straight-Back when operators load and unload beside the machine. Count parts per board type, not parts per product, before you commit.
Source: S3010A datasheet, p.1
Board flow decides whether you need the loader
Manual load is the lower capital option and suits short runs. In-line PCB load/unload with the 50-board magazine rack suits volume and lights-out working; the loader and unloader track matches the machine height and the width is adjustable.
Source: Automation solution doc
Co-located SMC components decide the clinch option
Where surface-mount parts share the board, take the multiple clinch options with programmable height so the clinch stroke cannot crush them. Clinch length 1.5 - 2.2 mm and angle 10 - 35 degrees stay adjustable on the machine.
Source: S3010A datasheet, p.3 spec table
Work out the payback with your own numbers
We do not publish a payback figure for someone else's line, because the honest answer depends on your wage rate, your part count and your shift pattern. This is the arithmetic we run with customers - send us the six inputs and we will send back the completed sheet.
| Step | Formula |
|---|---|
| Insertion work released per board | manual_seconds_per_component x components_per_board / 3600 = hours per board |
| Labour released per shift | hours_per_board x boards_per_shift x takeover_share = operator-hours released |
| Labour cost avoided per year | operator_hours_released x shifts_per_day x working_days x wage_per_hour |
| Consumables and scrap avoided | rework_rate_before - rework_rate_after, priced at your board value |
| Payback period | machine_price / labour_cost_avoided_per_year = years (report in months) |
| Second-order effect | span-mix changeover time removed x changeovers per week |
Every figure on this page is a datasheet or document value, not an estimate. Throughput claims are quoted as published: 12,000 CPH rated and 10,000 CPH actual speed. Any payback number you see elsewhere for this machine is only as good as the wage and volume assumptions behind it.
Installation guide and site requirements
Site requirements
- Electrical: AC 220 V single phase, 50 / 60 Hz, dedicated supply with the main breaker reachable and the machine grounded before first power-on. [Source: S3010A datasheet, p.3 spec table]
- Compressed air: 0.6 MPa at 0.3 m3/min, dry and non-lubricated. [Source: S3010A datasheet, p.3 spec table]
- Ambient: 10 - 35 degrees C per the datasheet (the 2022 operation manual states a 5 - 25 degrees C operating environment with 20 - 95 % relative humidity); confirm with us for your shop. [Source: S3010A datasheet, p.3 spec table]
- Floor space and loading: core machine 1800 x 1600 x 1800 mm at 1000 kg, plus the length of the loader and unloader tracks and rack exchange positions. [Source: S3010A datasheet, p.3 spec table]
- Board envelope: 50 x 50 mm to 400 x 400 mm, 0.79 - 2.36 mm thick; check your largest panel and any carrier before ordering. [Source: S3010A datasheet, p.3 spec table]
- Feeder bank: 10 feeders on the base machine; allow aisle width for the 10-to-100 input expansion you plan to grow into. [Source: S3010A datasheet, p.1]
- Network: USB for Gerber/Excel coordinate import; remote diagnostic option available on the control system. [Source: S3010A datasheet, p.2]
Commissioning and training
Free installation and operator training are included in the service terms. The published training series below is the same material used on site, so your team can watch it before the machine lands and rewatch it after.
- S3010A Training session 3-Components loading
- S3010A Radial Insertion Machine Training session 2-Feeder disassembly and debugging
- S3010A Training session 5-Machine parameter adjustment
- S3010A Radial Insertion Machine Training session 4-Common technical failures and methods to restart
Where it is already running
The datasheet lists these as the application fields the S3010A is specified for:
LED signage / LED illumination / LED drivers / fluorescent ballasts / Set-top box, game and motherboard / Appliance (white goods) / Power conversion / High-mix environments
Watch it insert
16s for S3010A Radial Insertion Machine to insert 33 components into a PCB
Demonstration clip. 33 components in 16 seconds is what this particular board and program did - it is not the machine's rated cycle.
S3010A Radial Inserter, Inserting a Full Array of Radial Lead Components in Tape-Package
Feeder bank and insertion sequence, production unit.
Let you understand the secret of the S3010A Radial Insertion machine within one minute!
One-minute machine overview.
S3010A Radial Insertion machine for Smart EMS factory PCB assembly
In-line cell with board handling.
Downloads
- S3010A Radial Inserter datasheet (3 pp.) — Official datasheet, PDF
- S3010A Radial Machine Automation Solution — Line-integration document, PDF
- S3010A Radial Insertion machine operation manual (updated 2022.3.11) — Operation manual, PDF
Questions this machine always raises
What is the S3010A?
A servo-driven radial component auto insertion machine. It sequences and inserts tape-packed radial lead components into PCBs from 50 x 50 mm up to 400 x 400 mm, then trims and clinches the leads, replacing manual radial insertion stations on a THT line.
Source: S3010A datasheet, p.3 spec table
How fast is it, honestly?
The datasheet states 12,000 CPH as high real throughput and 1000 ppm reliability. The machine specification table lists 12,000 CPH with an actual speed of 10,000 CPH. We publish both numbers because the sustained figure is the one your line plan should use.
Source: S3010A datasheet, p.3 spec table
Which components will it insert?
Standard tape-packed radial leads up to 22 mm tall with no derate: capacitors, transistors, LED lights, key switches, resistors, adjustable resistors, varistors and MOVs, connectors, tabs and clips, and fuse blocks. Tape pitches covered are 12.7, 25.4, 15.0 and 30.0 mm.
Source: S3010A datasheet, p.3 spec table
What lead spans does it handle?
The full range from 2.5 mm to 10.0 mm including 3.5 mm. Tooling is available as single, dual, triple or quad-span; with quad-span tooling, 2.5 / 5.0 / 7.5 / 10.0 mm components insert at the same time.
Source: S3010A datasheet, p.1
Can it run alongside surface-mount components on the same board?
Yes, with care. The S3010A offers multiple clinch options with programmable height specifically to avoid damaging SMC components on the board. Clinch length is adjustable from 1.5 to 2.2 mm and clinch angle from 10 to 35 degrees.
Source: S3010A datasheet, p.1
How long does it take to program a new PCB?
The datasheet states that the camera visual operating system lets an operator finish a new PCB insertion program within 5 minutes. Coordinates come in from Gerber or Excel over USB, or are taught visually.
Source: S3010A datasheet, p.2
Does it need an operator to load boards?
Either way. Manual load is standard; automatic in-line PCB load and unload is available for boards up to 400 x 400 mm, with a magazine rack holding 50 boards and automatic empty-rack exchange.
Source: Automation solution doc
How many feeders does it take?
The core machine is specified with 10 feeders and scales from 10 to 100 inputs, in either an In-Line or a Straight-Back layout.
Source: S3010A datasheet, p.1
What are the utility requirements?
AC 220 V single phase at 50/60 Hz, and compressed air at 0.6 MPa delivering 0.3 m3/min. The core machine occupies 1800 x 1600 x 1800 mm and weighs 1000 kg.
Source: S3010A datasheet, p.3 spec table
Will my existing UIC spares and feeders work on it?
The machine is specified as compatible with UIC parts: insertion head, clinch base, CTA, carriers and feeders. Send us your part numbers and we will confirm the interface before you order.
Source: S3010A datasheet, p.2
What does after-sales cover?
Worldwide support, free installation and training, a 1 day spare-parts lead time and a 1 month customised solution turnaround, as published in the automation solution document.
Source: Automation solution doc
Why is the ambient temperature stated twice?
Because our own documents disagree and we would rather show you both. The datasheet specification table says 10 - 35 degrees C; the 2022 operation manual says 5 - 25 degrees C with 20 - 95 % relative humidity. Confirm the figure for your shop with us before installation.
Source: Operation manual 2022.3.11
Who builds it
| Legal entity | Southern Machinery Sales and Service Co., Ltd |
|---|---|
| Founded | 2011, Shenzhen, Guangdong, China |
| What we do | Design and manufacture automatic machines for the PCBA / SMT and thru-hole industries |
| Positioning | Low-cost, ROI-driven assembly automation for EMS factories |
| Own website | https://www.smthelp.com |
| Machine catalog | https://file.autoinsertion.com |
| Video channel | https://www.youtube.com/c/Smthelping |
| https://www.linkedin.com/company/smtmachine | |
| https://www.facebook.com/autoinsertion | |
| Email / phone | info@smthelp.com / +86 13602562576 |
| Related machines on this site | S3000 radial insertion family, S7020T terminal insertion, S7000 odd form insertion |
Related machines and guides
→ S-3010B Radial Insertion Machine (the 300 x 500 mm large-table sibling) → S3000 series radial insertion machines → S3010A operation manual → S7020 series pin / eyelet / terminal insertion machines → S7000 odd form insertion machine → Radial insertion vs manual insertion (staffing-cost guide)
Get an S3010A quotation
Send us your component list, board size and monthly volume. We will come back with the S3010A configuration, a spare-parts compatibility check against your UIC feeders and heads, and a payback sheet built from your own numbers - typically within two working days.
Email info@smthelp.com WhatsApp +86 13602562576
Page last reviewed 2026-09-28. Specifications transcribed from S3010A Radial Inserter datasheet (3 pp.), S3010A Radial Machine Automation Solution, S3010A Radial Insertion machine operation manual (updated 2022.3.11). Machine photographs are of the actual production unit. Contact: Southern Machinery Sales and Service Co., Ltd · info@smthelp.com · +86 13602562576
